My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

  • redpepperking

Terminal markets are a leading indicator of produce pricing


Last week I had many questions about my terminal market and FOB pricing theory, so I will try to go into more detail today. Terminal markets are a leading indicator to the supply and demand equation. Then I would like to share some hard personal experiences that I have warned you about and now have come into my reality. On a better note I will have some very good personal news next week so join me to celebrate. Lastly the video ended abruptly, and I have no idea why.

Check out this week’s video.






#produce #freshfood #supermarket #walmart #usda #kroger #target. #peppers #retailproduce #amazon

#lidl #sysco #usfood #pmg #packer #producebusiness

#pma2020 #sustainableagriculture #food #sustainability #supermarkets

#fresh #avocado #retailfood #sprouts #tipa #usa #mexico #unitedfresh #freshproduce #ahold #wakefern #wholefoods #traderjoe #costco #foodserviceindustry #pma #freight #retail

#albertsons #99cents #austraila #texas #arizona #california #wegmans #avocados

#tomatoes #mango


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