My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

  • redpepperking


Good morning and Happy Wednesday! I hope you all had a wonderful Memorial Day weekend? I want to thank the trucking companies that did work as did I, many did not. Produce does not stop growing because of a holiday, it has to be picked, packed and shipped.

Things I randomly think about.

Why do people that care about the environment buy water packed in bottles or produce wrapped in plastic?

Why do big companies (retailers) Always speak about sustainability but then want to give farmers the lowest possible price and charge consumers the highest possible price?

Why do people complain about the high cost of fresh healthy produce but then pay 3 times the price of a whole watermelon for a quarter of a watermelon that is cut up and put in a container?

Why do people buy salads in a bag? Is it too hard to cut up a head of lettuce and add your own dressing?

While we are at it why do people worry about food safety but then buy those packaged produce items who are most responsible for food safety recalls?

Why does the PMA not market to consumers? Why are they not telling our great story to increase consumption?

Why do executives from failed retailers get jobs at other retailers to implement their strategies?

Who put accountants in charge of produce?

Who thought those RPC displays were a good ideas for produce merchnadizing?

Where are all those Wall Street guys who are throwing their money away on stupid produce ideas? How would you like some good ideas that will make money?

Why do growers always grow this year’s hot item next year, guaranteeing that it will not be hot again?

Why would any Mexican Grower want to go back to a tomato Suspension agreement?

What genius thought that fixed pricing for produce was a good idea?

What was the best thing before sliced bread?

Why do banks charge you a "non-sufficient funds" fee on money they already know you don't have?

15. Why do they put Braille on the drive through bank machines?

Lastly Did you ever see anyone laughing all the way to the bank?


RED PEPPERS - Warmer temps in California will bring on the color and more volume for Red peppers. I think supply and demand for this week will be in equilibrium so the market will remain stable. There still is mostly choice reds available from Mexico

GREEN PEPPERS Still looking fo a bottom here.

Cucumbers.There is still good volume from Mexico market is steady and prices are low.

SUMMMER SQUASH. Market looks to go higher hereon both Green and yellow varieties.

EGGPLANTS Demand is running over supplies and this market remains tight.

ROMA TOMATOES Prices are still below or at the old minimum, some indications that this market has the potential to go a little higher.

LIMES. Big sizes are in demand and expensive but many deals on the smaller sizes.


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