My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

  • redpepperking

Produce 2021, is the worst yet to come?




Happy Sunday, I hope you all had a Merry Christmas. This week’s video may be a long one because I have a lot to say about the produce business going forward into next year from Grower, to wholesale to retail and finally the consumer. I have a lot in my head, hopefully if all gets on the video. I always bank on the resiliency of the men and woman in produce and we all may be put to the most stringent test going forward. We need each other to get through this now more than ever. Watch this week’s video for all the information.

I want o revisit the USDA box program and I believe a revamp is necessary and I’ll give you my views. Sorry for the dog interruptions and my ugly faces.





HAPPY NEW YEAR, I hope.


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