My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

  • redpepperking



Good morning and Happy Wednesday and for all of the attendees for the New York produce show, Welcome to my world. It is a pleasure having you here and I hope you stop by and say hello. As you walk along the streets of NYC, I would like to point out some interesting points of interest that don’t appear on any tourist map. I started selling produce on 40thStreet between 7thand 8thAve., not far from the Javits center, and right down the block from the Port Authority bus Terminal in front of what is now the New York Times building. 40 years ago, it was the Mets parking garage. My Father selling fruit there, his truck was a 1973 Chrysler Newport with the back seat taken out, so he could stack more fruit in it. Most of the business was down from 4 to 6 PM as the people as people walked by to catch their busses home. In a very short time we were selling 2 truckloads of produce a day in what amounted to 2 parking spaces, on milk crates and 4x8 plywood. I then ventured out and started setting up pushcarts with fruit and vegetables stacked on them and worked every corner from 34thto 42ndon Broadway and 7thAve. as I establish a spot, I would hire a worker and move on to establish a new corner. I might add my displays on a 10-foot pushcart look much better than many of today’s supermarkets and our stand on 40thstreet would put most supermarkets to shame. These are my produce roots and after 40 years I still smile when I think about those days. Since that time, I have had retail stores, a wholesale business that delivered to retail stores and restaurants. I was a street buyer for a retail chain. I grew produce and lost a fortune doing it in Mexico, Shipped strawberries from Costa Rica. I was a Berry salesman, a tomato salesman, a vegetable salesman, a tropical salesman. I have sold everything from Apples to Yautia. I started working with Top Katz 20 years ago. Produce was my life, my hobby my passion and it remains that way to this day. I tell some of the younger people I meet in this business, “ when I started, I did not take a day off, a sick day or a vacation for 11 years. That’s right if the Hunts Point market was open, I went to work. I also add I was not an anomaly, many of my friends were the same way, many of them are now the owners of the units in the Hunts Point market. Produce people are literally a breed apart.

As I look forward to the next 40 years my only objective is to make this business, I love better for all of us. I honestly do believe the way forward with the new technology, omni channel marketing, consumer data, sustainability etc. we need to study the past, learn what has worked and marry it with the new ideas and technology and Make Produce Great Again #MPGA


The pictures of the red peppers tell the whole story. We all want those beautiful full color red peppers but what we have at this point is green peppers with a red blush. This is du to the very erratic weather that ended the California Coachella deal a week or two early and also made the Mexican deal about two weeks late. I think we are going to be hard pressed for supplies to keep up with demand until after the New Year. If I am wrong, I will not be wrong by much. For the next week for sure Red, yellow and orange peppers will be short and demand will exceed supplies.

GREEN PEPPERS – With the beginning of the holiday pull it seems to have stabilized this market at their new lower levels. Colored bells being so short may also have contributed to more demand for a green pepper.

Rain and colder temps in Mexico and the south has firmed up all markets. I expect these markets to remain firm into the holidays. They include Green, grey and yellow squash and Cucumbers.

EGGPLANTS – Many more eggplants available and probably one of the few reasonably prices items on the menu and for that reason I don’t think we will go any lower. Many items are $30, $40, $50 or more wholesale will make eggplants look like a great feature item.

AVOCADOS Many deals here, and market is slipping a little to try to get to a new level to move. I believe the last stunt in Mexico halting supplies as I said, they shot themselves in the foot. Stay tuned because the next GREAT thing in Avocadoes brought to you by yours truly is very near completion and if I get it right you will never be held hostage again.

ROMA TOMATOES I believe without any unforeseen weather disruptions we are about 7 to 10 days away from new area production.

LIMES. Yes they are cheap now but listen to Produce Paulie, make a lime friend now because in January you may need a lime friend.

Have a great week. I hope to see you at the show. Email or call my cell 917 797 9000. Thank you

103 views0 comments

Recent Posts

See All I started