My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

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Let's talk about the Story


What is the Story? The story is what large customers tell consumers to make them feel good but they do not necessarily tell the truth about the story. Watch the video and I will explain. Also the Corona Virus and it's impact on produce demand.

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