My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

  • redpepperking

Is this the best we can do?

Good morning and Happy Wednesday. The pictures above are from the worlds largest retailer, #walmart. If you go through the rest of a Walmart store you will surly find stacked shelves, big displays and value pricing. Why would you treat the produce department any differently? Walmart with their tremendous buying power have transformed retail, you can argue either way for better or worse. The truth is you don't become the biggest by doing it the worst. Well except when it come to produce. I believe Walmart sells produce by accident not by design. My proof? Look at the pictures above. Can anyone argue that this produce says " BUY ME"? The produce department looks like an afterthought. There is absolutely no eye appeal, much wasted space, and those ridiculous rack RPC displays, well you know how I feel about them.

Retailers always want to maximize profits per square foot. Is this maximizing profits? Just imagine for a moment a total revamping of this produce department

where produce is displayed beautifully, with an attractive format and some of their very attractively priced items are put in the spotlight instead of hidden among less value priced items. Imagine much less wasted space. How much revenue could be added? How about the produce department becomes the destination instead of the afterthought? How much more market share could be acheived? So much time and money is spent on demographics, technology and shopper psychology to win the shopper wars,. except the obvious, "eye appeal is sell appeal"

Walmart is not the only retailer convicted of high crimes of the retail produce departments. I see it in many places like #HEB #Aldi, #Stopandshop to name a few. I feel Walmart has the most to gain because for the most part their prices are fair, their buying power is tremendous, their departments have the most to gain with a total revamping because they are the worst right now and when they move everyone else will follow. As I always say the battles for customers in stores and in omni channel marketing will be be fought in grocery but the war will be won in fresh. #MPGA ( Make Produce Great Again).


RED PEPPERS - Continue to be RED HOT. Demand far exceeds supplies. Yes of course I have them! The wether ended the California deal early and the same weather delayed the Mexican Colored peppers. This market will be strong for at least 2 more weeks and could run until after the holidays. I do have red pepper contracts available for the Mexican deal.

GREEN PEPPERS. More volume from Mexico and Florida is taking this market lower and searching for a new bottom. Contracts available!

CUCUMBERS, GREEN SQUASH AND EGGPLANTS Cooler temps in Mexico's growing regions have slowed production and are going to move this markets higher in the short term.

AVOCADOS are lower. I will soon have another Avocado deal to offer you very soon.

I will be offering fixed or spot pricing with UNINTERRUPTED SUPPLIES throughout the year.

ROMA TOMATOES. - This market is lower and we will have new regions starting soon with should settle this market to new lower levels. Fixed pricing contracts are available until May.

LIMES - Market is still cheap and we have them perfect.

Thank you once again for taking the time to read. If you need it bought, sold, loaded, looked at. Please don't hesitate to call. we have offices in McAllen Texas and Nogales AZ

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