If you are not adding you are subtracting
Happy Sunday. This week we have 3 links I would like you to check out. The first is the produce group I spoke about last week and I recommend it highly to anyone involved in any aspect of the produce business. The second links is about the suspension agreement again and more propaganda from the Florida Tomato growers. Pay close attention to the last paragraph which is total BS. The last link is to Albertson’s quarterly results, which they knocked it out of the park. I would expect nothing les with unprecedented demand, low wholesale prices and high retail. Check out their staggering digital sales increase. Congrats to a job well done. Click here for this week’s video and links
“When tomato markets are oversupplied and prices are low, the Suspension Agreement rules actually help the market return to a healthy equilibrium,” Schadler said in the release. “Circumvention of the agreement prolongs low market prices and allows unscrupulous buyers and sellers to take advantage of the vast majority of companies who play by the rules.”
Good morning and happy Wednesday. This is an emergency special mid-week edition of my posting. As I mentioned on Sunday, the end of month business especially in the 4th and 5thweek of the month is very concerning and we always see demand drop off, this month is no different. This week is bad, next week will be worse, so I am going to be proactive and give out some aggressive pricing today and tomorrow on red peppers. Keep in mind these facts. Towards the end of this week and into next we will have much cooler temperatures, coupled with the seasonal decline of the current areas of production, with a gap in the transition to Coachella. Coachella peppers are nowhere near the volume of Oxnard area peppers and there has been a reduction of planted acreage. Now throw in next week’s loadings will hit the markets for the beginning of November, which demand will be much greater. So, boys and girls lets help the growers sell some red peppers, cucumbers, squash and tomatoes this week, all are promotable and it’s time to put our selling shoes on and get things moving. Have a great day and I’ll see you on Sunday. Don’t forget to VOTE! I love you and I love the produce business.