How to increase produce consumption and empathy

Good morning and happy Sunday and more importantly HAPPY BIRTHDAY to my great friend Mario Andreani!. How are we going to increase produce consumption? The Produce for better health foundation has a few ideas and want to get you involved, check out the link for the article.

https://www.perishablenews.com/produce/produce-for-better-health-foundation-accelerates-multi-year-cross-sector-movement-to-combat-the-fruit-vegetable-consumption-crisis/

I believe the covid 19 virus has done more for produce consumption than the PMA has done in the last 20 years. The story has finally reached consumers on how valuable produce is for health and vitality. Our next step is to make it affordable so all demographics can enjoy the benefits of fresh produce. Retail is our best avenue to reach this destination but until they become the solution, they remain the bottleneck at the toll booth, collecting fees from farmers and consumers in both directions. When this changes we all benefit and that is the only way to increase consumption. Educating consumers of fresh produce virtues is great but it does nothing if they cant afford our products.