My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

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Free is great but having skin in the game adds value


You have to have skin in the game for everyone to work towards a great outcome for everyone. Some of the best things in life are truly free but sometimes you need to pay for things to see their value. Produce shows may be one of them. This week I share more observations and recollections from Viva fresh, this week’s video explains it all. https://youtu.be/ipaPPCM07u8


I also have a few more ideas and I will share more in the future about how I feel to move produce consumption forward. I also give a quick market update but failed to mention that much harvesting will stop this week for Semana Santa, Holy week but the plants will not stop producing so expect a big arrival day on Monday or Tuesday.





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#freshproduce #sustainableagriculture #freshfood #produce #supermarkets #walmart #usda #plantbased #mexico #target #wholefoods #costco #lidl #wegmans #sprouts #kroger #avocado #peppers #tomatoes #albertsons #99cents #producebusiness #retailfood #sustainability #pma #unitedfresh #clubhouse #heb


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