My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

  • redpepperking

Changes remain the same, if you can keep them.


Happy Sunday This we will continue with changes both good and bad we have experienced over the past year. What can we do to have a continuation of the best and get rid of the worst?

We have seen unprecedented growth in home delivery of produce and organics over the past year as people wanted to eat healthy to help them against the virus. Going forward box delivery programs from non-retail competitors can change the produce landscape. My hope that one big player in retail or direct to consumer delivery uses the supply and demand cycles of fresh produce to change are industry back for the future. Selling produce within supply and demand cycles is the only true way to sustainable agriculture. Check out this week’s video.


https://youtu.be/vX0YlSXP4PQ


I received a text from a friend that I am now considered an influencer in produce. My goal from the start was always to help anyone I could and that remains my mission to this day. The more the merrier.




https://www.thepacker.com/opinion/top-10-social-media-follows-produce-industry-professionals



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