My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

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Can produce be sold like Costco sells household products?


This week I want to revisit produce 101 for the people who graduated from Harvard but skipped this class. It’s about making moves, displays and changing things up to help sell more produce. I also have a link with #pmg interview of Mario De Palma of Katzman produce. Mario is known as the Michelangelo of produce and the pictures are of some of his artwork. There are many talented produce people, let them be creative and they will increase your sales, inspire your customers and make your stores look like masterpieces.

Check out this week’s video

https://www.producemarketguide.com/article/michelangelo-produce-talks-merchandising

Don’t forget to check out Gary Blair’s market report

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