My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

  • redpepperking


I am sorry I have delinquent with my post on my Blog, While I was away it was easier to do them directly on and the video files are too big for this blog. Please check there for past post

Good morning and happy Monday. After several attempts to post my video on I have now given it up for a lost cause and will go back to writing. The link attacked to this post is a reference of the Florida Tomato growers through the department of commerce to reopen the dumping investigation of Mexican tomatoes. This is after the agreement was signed by both parties. I would also state the agreement was to the detriment of the Mexican growers and I believe they should have not signed it in the first place. The only reason it was signed was because many growers could not withstand the crushing tariffs which would be held for years for every load, before they were refunded, this was tantamount to extortion by the Florida Tomato growers and their proxy the department of Commerce.

Let me state some real facts. First, it’s not dumping when you sell below cost when it comes to fresh produce. I am sure that almost EVERY USA grower has done it one time or another over the course of a season. It is just the way the laws of supply and demand work. When it comes to produce, prices go up and prices go down but at the same time the product decays so the old adage a half a loaf is better than none, so the product gets sold for whatever and that means many times below cost. Another fallacy, we have lost thousands of small farms. What they don’t tell you is that the big three tomato families bought up most of those small farms and many sold their land to real estate developers during the housing boom because it was worth much more for homes than for farming. The reason this was done is because the Florida growers whom did have the largest market share did not invest in new varieties of tomatoes or technology or invest in new facilities while the Mexicans did make all of these improvements. So over the course of a decade the Mexican Growers dominated the Florida growers so they cried foul. Lastly these same Florida growers are also growers of Mexican tomatoes and all they are doing is trying to stifle competition to increase profits for themselves at the expense of Consumers and the Mexican growers. Prices will rise to consumers for tomatoes and that is their end game.

I do have a solution. Large retail from Arkansas, Ohio, Texas, Chicago, Arizona, New York and California to name a few, need to complain to their senators and Congressman about the unfair practices of the Florida tomato growers and their adverse effect to prices to consumers. This is how you fix a BS lawsuit.

I believe USA farmers are the best in the world and I believe in healthy competition and lastly, I believe in letting the best man win. A real man does not bring a knife to a fist fight, FTG fight fair and leave your big brother the Department of Commerce home.


RED PEPPERS. Tomatoes have affected the red pepper market to it’s detriment. It seems to me that all the growers who cut back their tomato production, due to the aforementioned suspension agreement, grew peppers in their place. To me at this point in time, without a serious weather event, it looks very bad for the pepper market during the Mexican Season. If something changes, I will keep you updated.

Case in point, last week and going into this week elongated reds and yellows were short and were priced around $16.95 for 15# XL. At the same time 11# xl was priced at $9.00 and they were abundant. The 11# and the second week of the 2’s this month will keep a cap on prices for both red and yellow peppers. I think 15# reds will bring $24/22 and Choice in the $30 range give or take a couple of $.

ROMA TOMATOES We have some new crop starting which may bring some relief from the $18-$20 fob’s but not too much relief.

SQUASH Green, Yellow and Grey Demand is light, volume is high and market is CHEAP.

CUCUMBERS – Currently 16.95 - $18.95. Demand should pick up this week for the beginning of the month. Prices are stable

AVOCADOS Oh well I can’t win them all, Prices are promotable

The Good news is November begins on Friday and that should spike up demand and help prices upward.

We shipped our first loads of Crenshaw melons last week and more this week. These are great eating melons, brix 12-15 so let’s get some moving to you. I have another article in Produce Business magazine for October as well as August and September in case you missed it. Lastly please visit my wife’s FB page Veronica Yepez Manfre if you have a little girl in your life that likes to wear bows. She makes them all by hand and a true labor of love, everything from Disney princesses to superheroes, sports and cheer. Check it out.

As always thank you for reading. I love produce and the people in this business. Have a great day!

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