My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

Value is in the eye of the beholder and you should be ashamed of yourselves.

About 15 years ago I had a gamer in Connecticut, who I sold his product for many years. I would make 8-10% on my sales. Well after a few years and knowing all the customers I sold his stuff too he decided that he didn’t want to pay the 10%, he saw no value. I can remember the VERY FIRST week I was selling similar cucumbers for $20, and I found out from one of my customers that he charged him 10 for the cukes. So, minus my commission he would have received $18 but on his own

The most important factor in buying and selling produce

The most important factor in buying and selling produce This week we speak about the most important aspect of buying and selling produce, demand. Some will argue it’s supplies but after 40 years I can tell you markets have nothing to do with supplies it’s all demand driven. Next, I want to speak about making new produce connections, outside your regular circles. I want to invite anyone with an iPhone or iPad to join clubhouse, I am sure they will get to android users in the f

Transforming the produce isle to the online isle

We have seen many changes during the last year in produce due to covid. How can we now translate that impulse sale in the produce isle to the online produce isle? One way would be to set up a virtual isle on your website with specials and picks of the week, there are a couple of more ideas in this week’s video. We also speak about transportation as it effects supplies and demand. I also has 2 links that I also speak about in this week’s video, please check them out. Lastly is

Produce is like Jesus, it takes away the sins of the store

This week we have a couple of links on 2 chains that do produce right. I have never been to either of these chain’s stores, but their reputation precedes them. Check out these two stories. Then of course I have to speak of who is doing it wrong, otherwise I wouldn’t be me. Please go to my FB page to share our food distribution tomorrow in Texas. Let people here know help is on the way. https://www.facebook.com/paul.manfre https://www.andnowuknow.com/whats-store/meijer-announc

Happy Valentines day! Your relationship with AI sucks

Happy Valentine’s day, your relationship with AI sucks Is AI ( Artificial Intelligence) going to work in produce when the building block for it was NI ( No Intelligence) . I am by no means tech savvy; in fact, I tell people I know enough to get me into trouble but not enough to get me out of trouble. I do know the old term when it comes to computing, “garbage in equals garbage out”. What if 30 years ago all the schoolteachers were replaced and the new crop of no experienced t

I am a dinosaur, in a perfect storm

Happy Sunday I have been in produce before fax machines, before beepers, before car phones and then cell phones, before personal computers, I am a dinosaur. I have come to realize that I am not in the current mainstream of produce, much to my dismay. A few weeks ago, I spoke about loyalty. I stated it was a 2-way street, you have to give it to get it. In this week’s video I will address this again as well as the current state of the produce business. I will also address botto

The winning is in giving

What a great day organizing a farmer to family Box program with some awesome volunteers. Please check out my FB page link https://www.facebook.com/paul.manfre/videos/10225515714429466/?notif_id=1612021253548538&notif_t=feedback_reaction_generic&ref=notif The following was an excerpt from the 10 produce influencers, written about Shay Myers. Consumers are starving for our story and still many of you are still not telling it. The videos are an easy watch and don’t require any p

Changes remain the same, if you can keep them.

Happy Sunday This we will continue with changes both good and bad we have experienced over the past year. What can we do to have a continuation of the best and get rid of the worst? We have seen unprecedented growth in home delivery of produce and organics over the past year as people wanted to eat healthy to help them against the virus. Going forward box delivery programs from non-retail competitors can change the produce landscape. My hope that one big player in retail or d

WHY reinvent the wheel and why is my tongue purple?

Don’t try to reinvent the wheel and why is my tongue purple? Today we have a couple of stories that share the same theme. The first is produce buying and selling. I have been on both sides of this equation for many years and I can remember what Anthony Robbins stated on his tapes over 3 decades ago. “ Find someone who is successful and use that for a template for your success” I am paraphrasing here. In other words, don’t try to reinvent the wheel. In this week’s video I wil

Gaps, Gluts and Glory

HAPPY NEW YEAR, I hope. Let’s all hope and pray for a better 2021. We will have a at least a few months ahead of troubled waters and I believe by working together and forming some new alliances and partnerships we will get through this. My aim has always been to get good shippers and good receivers, at every level together, this is now more important than ever. Unless there is a drastic change fast I can see unprecedented gluts and gaps in our immediate future, as I pointed

If you are not adding you are subtracting

Happy Sunday. This week we have 3 links I would like you to check out. The first is the produce group I spoke about last week and I recommend it highly to anyone involved in any aspect of the produce business. The second links is about the suspension agreement again and more propaganda from the Florida Tomato growers. Pay close attention to the last paragraph which is total BS. The last link is to Albertson’s quarterly results, which they knocked it out of the park. I would e

PMA, virtual vs reality

Good morning and happy Sunday. This week I will discuss the virtual PMA to the in-person PMA which I have attended for over 30 years, not every year, skipped a few while I was in the Army and a few other times. Then I would like to dovetail the following circumstances into a somewhat state of the produce industry from farmer to consumer in current and hopefully post covid-19. Then I will close with one of my tips for success and of course a market report. #produce #freshfood

Tik tok the produce clock is ticking for consumers

Good morning and Happy Sunday. The following 3 links happen to be subjects I spoke about last week, amazingly they came up in this week’s news. The first is #walmart new format. I have been bashing their terrible displays for over 5 years but now it is time to give credit where credit is due, they finally got the memo. Next we check out #delmonte going direct to consumers. The third subject is #shaymyers, whom has become a celebrity doing what I have been begging the #pma and

Time for produce associations to associate with consumers.

Happy Sunday. I have said this many times before it’s time for the PMA and United to market to consumers and not to us. The one factor that helps all of us in every aspect of this industry is more consumption. Our trade associations should make this their top priority. Consumers are our audience and if we get them excited about produce, they will excite us with more consumption. It’s time for the PMA and United to wake up. Check out this weeks video with more insights to the

Produce succes in a sustainable package

This week I would like to elaborate on a few things that have helped me in my produce career and hopefully it will help some of my younger followers. Next, as you know before the covid-19 pandemic I was not a fan of packaging. I am and was a big believer in produce looks better naked. Consumers, due to the virus do not want their produce touched so packaging becomes necessary. The time is now to cycle away from plastic and gyrate towards more eco-friendly alternatives. #produ

I moved and what is moving the markets.

Happy Sunday. How are you? I am sorry for not doing a mid-week posting as promised. We moved to our new home and it’s been a little hectic and stressful. Divorces and moving are the 2 biggest stressors and I should know I did both more than once. This weeks video is short and sweet and I will be back in form by next week, guaranteed. Have a great week. #produce #freshfood #supermarket #walmart #usda #boxprogram #kroger #target #peppers #retailproduce #amazon #costco #foodserv

Can produce be sold like Costco sells household products?

This week I want to revisit produce 101 for the people who graduated from Harvard but skipped this class. It’s about making moves, displays and changing things up to help sell more produce. I also have a link with #pmg interview of Mario De Palma of Katzman produce. Mario is known as the Michelangelo of produce and the pictures are of some of his artwork. There are many talented produce people, let them be creative and they will increase your sales, inspire your customers and