My mission is to educate and train consumers and the produce industry with proven old school practices, marrying them with new world technology and metrics to facilitate  omni channel marketing of produce to the benefit of grower, wholesaler, retailer and consumer.

If you Grow it they Will Come

#Good morning! Many of you have been reading either my Alpha and Omega report for many years or my market updates on Linkedin on Sundays. A little background I have been in the produce business for over 40 years and have done everything from selling produce from pushcart in NYC to growing produce in a foreign country. Very early in my career I had the ability to see market changes well in advance and as I get older I forget some things but this ability has not changed. No I a